About this guide

A one-page guide to choosing the right metrics and visualizations for a report — the core strategy behind 80%+ of Joshua's client projects, boiled down to a single page.

What's included

• A one-page metric and visualization selection guide
• A repeatable framework for report design

How it works

Use it as a quick decision aid whenever you're deciding what to put on a report and how to show it.

Who it's for

Anyone who freezes at a blank report and isn't sure what to show.

Excel compatibility

Designed for Microsoft Excel on Windows and Mac — Microsoft 365 or Excel 2021 recommended. Built for Excel, not Google Sheets.